brand & design system · v0.5
Built with sikhay. Made to be kept.
The wordmark, palette, typography, components, voice, and downloads behind everything Sikhay Group ships.
about
A name that travels with the work.
Sikhay is Tagalog for diligence, zeal, persistence — the kind of effort that doesn't quit. More literary than the everyday sipag. Sikhay Group is the umbrella for everything we build. DNA: Modern · Quiet · Proud · Premium · Filipino-soul.
wordmark
sikhay group.
Set in Fraunces. The lowercase "i" carries the only ornament — a small gold sun at the tittle.
sizing scale
the marks
Three ventures, one logic.
When the full wordmark won't read, each venture reduces to a single drawn mark — built from the same vocabulary (a sun, a horizon, an aperture), in its own colour. Group keeps the gold sun. Direct takes the terracotta horizon. Sikhay .io is the ink ring with a gold centre.
lockups
One family, three voices.
The wordmark stays constant. Descriptors defer in weight — they support, never compete.
favicons
Browser tabs and home screens.
Each venture ships a 32-pixel favicon — a cream tile with its mark in the venture colour. Plus an ink app-icon variant for home screens, where contrast matters.
sikhaygroup.com currently uses the Group favicon. When the venture sites launch, each gets its own.
baybayin
ᜐᜒᜃᜌ᜔
Pre-colonial Tagalog script for "sikhay." Used as a quiet watermark, never primary.
color · earth & sun
Five colors. No more.
Earth and Philippine sun — restrained on purpose.
typography
Fraunces & Inter.
Variable serif at display sizes, workhorse sans for the rest. No third typeface.
Built with sikhay. Made to be kept.
We come from a country where people work harder than the world realizes — and rarely get the credit. Sikhay is a word our ancestors used for the kind of effort you can feel in your bones.
components
Just enough.
Buttons, badges, fields. Built sparingly, styled once.
voice & tone
Calm, proud, specific.
Short sentences. Lowercase OK in headers. Filipino references when natural.
do
- "Built with sikhay."
- "Slow is fine. Sloppy isn't."
- "The kind of work that doesn't quit."
- "Filipino-built. Globally-priced."
don't
- "Revolutionary, world-class, next-gen."
- "We're a passionate team that…"
- Tropical / island / beach metaphors.
- Hype, exclamation marks, emoji.
guidelines
Use it the way it was made.
A few rules so the wordmark stays recognizable wherever it lands.
Clear space
At least 1× the cap-height on every side.
Minimum size
Don't go below 24px. Below that, use the S monogram.
On dark
Cream-on-ink — gold sun stays gold.
don'ts
brand kit
Take what you need.
Press, partners, builders — free to use with the brand intact.
Sikhay brand kit
Wordmark · monogram · sun mark · favicons · OG card · signature · README
individual files
social card
First impression in 1200 × 630.
The Open Graph image used everywhere a link is shared.
og.png · 1200×630 · used in og:image and twitter:image